Outlandish and HOKA team up to launch Trailish in Brooklyn

New York is a running city. Home to the largest marathon in the world, with over 50,000 participants and 2 million spectators, the city boasts hundreds of run clubs, some with memberships in the thousands. Despite this strong running culture, trail running hasn’t gained the same momentum. Although New York State features over 60% forest coverage, accessing nature from the city remains difficult. 

Brooklyn-based Outlandish is partnering with HOKA to address this gap through Trailish, a nonprofit program that will host monthly trail runs throughout the Hudson Valley and greater Tri-State area. Each running event will include transportation by shuttle from Outlandish’s store in Crown Heights, Brooklyn, and will be planned and led by New-York-State licensed guides. To make trail running accessible to newcomers, HOKA will provide demo shoes at each event, allowing participants to experience trail running without having to buy new gear.

Trailish will officially launch with its inaugural run at Rockefeller State Park in January 2025 and will continue monthly throughout the year, with plans to expand the program in 2026.

“New York is the greatest city in the world, but access to nature is our Achilles heel,” says Outlandish Cofounder Benje Williams, who grew up in the Northern California foothills. “Hopefully, Trailish can help close the loop.”

Williams, along with Brooklyn native Ken Bernard, founded Outlandish in 2023 with a mission to help people reconnect with nature. Outlandish is one of only four Black-owned gear stores in the U.S., out of 4700, and one of the few dedicated outdoor stores in Brooklyn.

Since opening, Outlandish has hosted a variety of programs, including nature-centered book clubs and community runs in Prospect Park, as well as bi-weekly hikes that have introduced thousands of New Yorkers to the outdoors, while also fostering new friendships.

“It’s amazing to see the community that’s rallied around us, around the outdoors,” says Bernard, who didn’t go on his first hike until his 18th birthday. “Nature and community, what more can you ask for?”

Trailish is the next step in expanding this foundation.

 

HOKA, known as one of the fastest-growing performance footwear and apparel brands, is excited to support Trailish as part of its mission to promote running and outdoor access. The brand continues to deepen its roots in New York City, following the opening of its 9,000-square- foot flagship store on Fifth Avenue in June and its support of the BKLYN MILE in Williamsburg. 

To learn more about Trailish, follow along at Instagram.com/outlandishnyc.

  

About HOKA®

HOKA® is one of the fastest-growing performance footwear and apparel brands in history. Conceived in the mountains, HOKA footwear delivers an unprecedented combination of enhanced cushioning and support for a uniquely smooth ride. Every day, HOKA pushes the innovation and design of its footwear and apparel by teaming up with a deep roster of world champions, taste makers and everyday athletes. From finish lines to everyday life, HOKA fans love the brand for its bold and unexpected approach, and its belief in the power of humanity to create change for a better world. HOKA empowers a world of athletes to fly over the earth. For more information, visit HOKA.com or follow @HOKA. #FlyHumanFly

About Outlandish

Outlandish is a hiking store and social enterprise in Brooklyn, New York, with a mission to help people reconnect with nature. Founded in 2023 by Benje Williams and Ken Bernard, Outlandish is the 4th Black-owned gear store out of 4,700 in the United States and one of the only dedicated outdoor stores in Brooklyn. They host bi-weekly hikes through their hiking program Hikeish and monthly trail runs through Trailish. They carry brands like Hoka, Patagonia, The North Face and Arc’teryx, as well as minority and women-led brands founded out of New York. Visit Outlandish.nyc or follow @OutlandishNYC to learn more.

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HIKING & OUTDOOR ADVENTURES

The Hood Hikers

Hood Hikers started in Brooklyn as a way to make the outdoors feel more welcoming, familiar, and accessible — especially for people who didn’t grow up seeing themselves reflected in hiking culture. At its core, it’s a community-centered outdoor collective that gets folks out of the city and into nature together.

The group organizes day hikes, camping trips, and other outdoor adventures, often providing round-trip transportation from Brooklyn and the Bronx so people can literally go from the hood to the woods. While everyone is welcome, Hood Hikers intentionally centers the Black and Brown experience. They also offer pay-what-you-can tickets so cost isn’t a barrier for people who want to get outside.

Their outings are more than just hikes –– what starts as a group of strangers often turns into something that feels surprisingly aligned: good energy, shared experience and a sense of belonging.

Their programming often emphasizes:

  • Environmental awareness
  • Outdoor survival basics
  • Building confidence on the trail
  • Group accountability and camaraderie
The Hood Hikers

CLIMBING & OUTDOOR ADVENTURES

Brown Girls Climb

When you start paying attention to who gets represented in climbing and outdoor culture, you realize pretty quickly that the community hasn’t always reflected the full range of people who love being outside. Brown Girls Climb (BGC) is one of the organizations working to change that.

BGC is a national nonprofit focused on creating more access, representation, and leadership opportunities in climbing and outdoor spaces for People of the Global Majority. What began as a space uplifting women of color in climbing has grown into something broader — a community that supports climbers across identities who have historically been pushed to the margins of outdoor culture.

Brown Girls Climb creates opportunities for climbers to support one another while also challenging the outdoor industry to become more equitable. Their vision is an outdoor and climbing community where people can build their own meaningful relationships with the land — one that acknowledges complex histories, centers the voices of those most impacted by colonization and industrialization, and makes space for everyone to find their place in the outdoors.

Brown Girls Climb

SOCIAL & OUTDOOR COMMUNITY

Fun with Friends

The name Fun With Friends pretty much captures the whole vibe. This Black-led community brings people together through outdoor activities that feel as much about connection as they are about the hike itself.

Their outings tend to be casual, welcoming, and easy to join — even for people who might be new to group hikes or just looking to meet new people. Conversations flow along the trail, photos get taken, and by the end of the day a group of strangers often starts to feel more like a circle of friends.

Their events usually include:

  • Social-forward group hikes
  • Curated outdoor experiences
  • Low-pressure events that make nature feel less intimidating

It’s a great option for anyone who wants to get outside, move a little, and connect with others while doing it. 

Fun with Friends

HIKING & OUTDOOR ORGANIZATION

Hike Clerb

Some hiking groups are all about speed and mileage –– Hike Clerb is a little different. The focus here is just as much about community and joy as it is about getting outside.

Founded by Evelynn Escobar-Thomas, Hike Clerb was created to open up more space for women of color in the outdoors — especially for people who may not have always felt represented in traditional outdoor spaces. The idea is simple: nature should feel welcoming, restorative, and accessible.

The vibe at a Hike Clerb event is pretty easygoing. There’s a lot of chatting along the trail, people hyping each other up on the hills, and plenty of moments to pause, take photos, or just take in the view. It feels less like a hardcore hiking club and more like a community gathering that just happens to be outside.

Their events often include:

  • Community-centered hikes and outdoor meetups
  • Conversations around climate justice and environmental awareness
  • Spaces that intentionally center women of color in the outdoors
Hike Clerb

SOCIAL & OUTDOOR COMMUNITY

Peak and Pace

Peak and Pace keeps things a little closer to home, with most of their events happening right here in the city.

The group focuses on movement in all its forms — not just hiking. Their events range from neighborhood walks and social runs to the occasional hike, all centered around getting people outside and moving together. The energy is relaxed and welcoming, with a big emphasis on connection within the Black community and creating spaces where people can show up, move their bodies, and spend time together.

It’s less about pace and performance and more about building a rhythm that works for everyone.

Their events usually include:

  • City-based walks, runs, and occasional hikes
  • Movement-focused meetups that are easy to join
  • Social gatherings that center connection in the Black community

Overall, Peak and Pace makes outdoor movement feel simple and accessible — proof that getting fresh air and building community doesn’t always require leaving the city.

Peak and Pace

OUTDOOR ORGANIZATION

Outdoor Afro

At the heart of Outdoor Afro is a simple but powerful idea: Black connection, leadership in nature, and outdoor education belong together.

Founded in 2009 by Rue Mapp, Outdoor Afro has grown into one of the leading organizations in the country creating spaces where Black people can connect with nature — and with each other. What started as a small community has expanded into a national network with trained volunteer leaders across the country, including right here in New York.

Through local outings and programs, Outdoor Afro brings people outside in a lot of different ways. Depending on the event, that could look like a group hike, a paddling trip, birdwatching, or an educational program for families. The energy is welcoming and community-focused, with people of all ages coming together to learn, explore, and spend time outdoors.

Their work focuses on:

  • Leadership development
  • Environmental stewardship
  • Outdoor education
  • Intergenerational participation
  • Accessibility
Outdoor Afro

Hiking Group

Hikeish

And of course, it wouldn’t feel right not to mention Hikeish, one of our community programs hosted by Outlandish.

Hikeish was created, especially for folks in the Black community and people who may not always see themselves reflected in traditional hiking spaces. The goal goes beyond just getting outside — it’s about reconnecting with nature and creating opportunities for people to experience the outdoors in ways that feel supportive.

Hikes are led by licensed guides from The Tristate Hikers, a Black and Caribbean-founded hiking community led by women who are deeply committed to expanding outdoor expertise within underrepresented communities.

To make it easier for people to join, Hikeish provides round-trip transportationhiking poles, and demo hiking shoes from Salomon, removing some of the common barriers that can keep people from trying hiking in the first place.

The experience includes:

  • Moderate Hikes
  • Licensed Guides
  • Gear support and transportation
  • A welcoming space for Black hikers and outdoor-curious folks
Hikeish